What happened to Joe Rogan? His big Spotify decision

Joe Rogan is an American comedian, actor, martial arts expert, UFC commentator, and podcast host who has a net worth of $200 million. Joe first gained popularity as a cast member of the comedy series “News Radio.”

He later went on to host the reality show “Fear Factor” and Comedy Central’s “The Man Show.” Today, Joe operates one of the most successful and powerful podcasts in the world and serves as the commentator for the UFC.

Joe owns and operates Comedy Mothership, a comedy club located in Austin, Texas.

Rogan was born in Newark, New Jersey, and started his comedy career in 1988 in the Boston area.

After moving to Los Angeles in 1994, he signed an exclusive development deal with Disney and appeared in several television shows, including Hardball and NewsRadio.

Since the COVID-19 pandemic began, the podcast has been chastised for spreading conspiracy theories and medical misinformation. Despite the controversy, Rogan’s audience increased significantly.

Joe Rogan
Spotify renewed its contract with podcaster Joe Rogan

What happened to Joe Rogan?

Spotify has penned a new multi-year partnership deal with controversial podcast host Joe Rogan, whose enormously popular show will soon be available on competing platforms, including YouTube and Apple Podcasts.

Spotify announced the renewed partnership in a Friday post on the company’s corporate blog. Under a prior multimillion-dollar deal, “The Joe Rogan Experience” has been a Spotify exclusive since 2020.

The Wall Street Journal, which broke the news of the new contract on Friday, estimated that it could be worth up to $250 million over several years.

Over the years, Rogan has developed a huge audience that listens to his long, wide-ranging interviews with various guests, including comedians, athletes, scientists, and conspiracy theorists.

Where Did Joe Rogan go?

Joe Rogan, a comedian and podcaster, lived in California for approximately 25 years. He moved there in 1994 to pursue a career in stand-up comedy and acting, and he remained in the state until 2020.

Rogan explained why he made the move in a recent episode of his podcast, “The Joe Rogan Experience.”

Joe Rogan’s Podcast is No Longer Exclusive

Spotify renewed its contract with podcaster Joe Rogan this weekend, but with a twist. After nearly four years, “The Joe Rogan Experience” is no longer a Spotify-only podcast.

This may appear to be a concession on Spotify’s part, as exclusive deals have long been part of the company’s business strategy.

Spotify began its quest to own podcasting by acquiring popular studios such as Gimlet and Parcast. Spotify gradually turned these studios’ shows into exclusives, making them unavailable on any other app—but about four years later, that strategy is changing.

What happened to Joe Rogan
Joe Rogan

Now, Spotify may benefit more from selling ads on these shows than it would from cornering listeners into downloading Spotify.

According to a statement from the Gimlet and Parcast workers’ unions, the strategy of converting listeners from other podcast platforms was never successful.

Some shows lost more than three-quarters of their viewers after becoming Spotify exclusives.

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