Some characters get imprinted in our cultural consciousness in the ever-changing realm of advertising and branding. Jake from State Farm is unquestionably one of these characters.
But have you ever wondered what happened to the renowned figure? Join us as we travel through time and discover Jake from State Farm’s growth, from his humble beginnings to the recent advancements that have taken the advertising world by storm.
Jake at First: A Lowly Beginning
Jake from State Farm was neither a skilled actor nor a professional spokesperson.
He was, in fact, a typical call centre employee for State Farm Insurance, which is headquartered in Bloomington, Illinois. Jake Stone was an ordinary employee who handled customer enquiries and issues.
Jake Stone’s role was easy at the beginning. He just had one promotional phrase to deliver, one that would become famous: “It’s Jake from State Farm.”
He had no idea that these comments would propel him to unanticipated fame and notoriety.
Jake’s Dual Career: Bartender/Insurance Agent
While Jake Stone was the face of State Farm in advertising, he was also living a double life behind the scenes.
Jake apparently worked as a barman in addition to his job as an insurance agent. This remarkable revelation depicts a man balancing two very different careers and, in a sense, two universes.
Jake Stone was juggling the complications of reconciling his work life at State Farm with his part-time employment as a barman at the time.
It was a time of personal and professional development for him, as much as for the role he played.
What happened to Jake from State Farm?
Jake’s life took an unexpected turn. He quit his part-time job at the insurance company. Instead, he began a new experience as a seasonal employee for the town of Normal, Illinois.
This change marked a huge reversal in his career trajectory, leaving many people wondering about Jake from State Farm’s future.
Jake also continued to work as a barman, adding another layer to his already remarkable story. His route was unexpected, and his story was far from over.
The Original Commercial That Started It All
In 2011, Jake Stone made his debut as the original Jake from State Farm in a genuinely entertaining commercial for the insurance business.
The now-iconic commercial included a late-night phone call. A conversation between a consumer and his insurance agent.
The client’s wife became suspicious when she overheard her husband conversing on the phone at 3 a.m., an uncommon time for such a conversation.
When she enquired about the mysterious caller, her husband said, “It’s Jake from State Farm.”
Following that came an amusing exchange in which the wife inquired about Jake’s outfit, to which he nervously replied, “Uh, khakis.” The commercial struck a chord with viewers and established Jake’s enduring popularity.
Parody of “State of Unrest”
Jake Stone’s portrayal of Jake from State Farm became so well-known that it went beyond the sphere of ads. In May 2015, a parody named “State of Unrest” aired, using Saturday Night Live characters.
The Coneheads from Saturday Night Live, Beldar and Prymaat were played again by Jane Curtin and Dan Aykroyd, respectively, with Connie played by Laraine Newman.
The Coneheads’ unique style of humour was used to create a parody of the renowned “State of Unrest” commercial. It was a monument to Jake from State Farm’s enduring legacy.
A New Direction and the Hoopers
In 2015, State Farm debuted a new commercial series called “The Hoopers.”
NBA players portrayed various family roles in this campaign, including Chris Paul as the father, DeAndre Jordan as the mother, Kevin Love as the son, Kevin Garnett as the grandfather, and Damian Lillard as the infant.
These advertisements highlighted the lighter aspect of family life while emphasising the function of State Farm in offering insurance solutions.
Surprisingly, a State Farm agent emerged as a helpful neighbour in these commercials, bridging the gap between the fictional Hoopers and the actual world of insurance. It was a bold move that enriched State Farm’s advertising strategy.
Kevin Miles is Jake’s new face
State Farm made a dramatic adjustment to its signature character as advertising and branding continued to evolve. Kevin Miles took over Jake Stone’s role as Jake from State Farm in 2020.
This transformation signalled the beginning of a new chapter in the advertising world, and many people were curious about the reasons for the move.
In conclusion, Jake from State Farm’s journey is a monument to the continuing power of famous advertising and the impact of people who captivate viewers’ hearts.
Jake’s transformation from contact centre worker to cultural hero underscores the ever-changing dynamics of the advertising world, where authenticity and relatability are critical to interacting with viewers.